What we do.
GridTier works on local search visibility — the set of signals that decide whether a business shows up in Google's map results and local listings when a nearby customer searches for its services. Below is the work that involves, and the two ways businesses typically engage us.
The work itself.
Google Business Profile optimization
A full review and rebuild of a Business Profile across all 169 ranking points Google scores — primary and secondary categories, service lists, attributes, business description, hours, service area, and the photo set. Most profiles have never had more than the basics filled in.
Local SEO web development
Mobile-first, search-optimized websites built around the services a business sells and the areas it serves — not a generic template. Hosting, updates, uptime, and security are handled by us. The site belongs to the client and can be exported at any time.
Local citations
Business name, address, and phone number submitted and made consistent across the directories Google cross-references when validating a listing. Inconsistent citation data is one of the most common silent caps on local rankings.
Content publishing
New service and neighborhood pages published on a monthly schedule so a site's keyword footprint expands over time. Ongoing publishing is what separates a site that keeps climbing from one that peaks at launch.
Review monitoring & responses
Incoming reviews are monitored and responded to. Review volume, recency, and response rate all factor into local ranking, and unanswered reviews are visible to every customer who checks a profile before calling.
Profile activity management
Regular Business Profile posts, geo-tagged photo sets, and holiday hour updates published on a set schedule so the profile reads as an active, maintained business.
Reporting & rank scans
Plain-English monthly reporting on calls and visibility, plus a full service-area rank scan each quarter compared side by side against the baseline taken at the start.
White label SEO for agencies
The same local SEO, citation, and content work delivered under an agency's own brand for their client base. Details available on request.
Two ways to work with us.
One is a single, fixed-scope profile optimization. The other is ongoing local SEO. Both are described plainly below — current pricing is confirmed before anything starts.
GBP Boost
A single Google Business Profile optimization with a documented before-and-after. Suited to businesses that want the profile fixed properly without an ongoing commitment.
- Baseline rank scan of the service area on day one
- Full 169-point profile optimization
- Geo-tagged photo set published to the profile
- Second rank scan on day seven, compared to the baseline
- Results call walking through what changed
One-time payment. No subscription, no contract. Requires an existing, verified Google Business Profile.
Map Pack Ranker
Ongoing local SEO covering the profile, the website, and the content and citation work that compounds month over month.
- Everything in the one-time profile optimization
- A 10-page local SEO website, owned by the client
- 5 new SEO pages published every month
- Local citation submissions and cleanup
- Review monitoring and responses
- Monthly profile posts and geo-tagged photos
- Monthly reporting and quarterly rank scans
- Hosting, maintenance, and email support
Month-to-month. Cancel from the client dashboard at any time. The website and profile remain the client's.
What we don't do.
Being clear about the edges saves everyone a call.
- We don't create new Google Business Profiles or complete Google's verification process on a business's behalf. The profile must already exist and be verified.
- We don't take ownership of a client's Business Profile. We work in it as a manager, and that access can be removed in two clicks at any time.
- We don't guarantee a specific ranking position on a specific date. We report measurable movement against a documented baseline instead.
- We don't run paid advertising campaigns as a standalone service. Clients frequently run ads alongside our work; we simply don't manage them.
- We don't hold websites hostage. Sites we build can be exported live, in full, at any time.
Not sure which fits?
Tell us about the business and we'll point you at the right one — or tell you honestly that neither is a fit.